Optimize SEO, problems with indexing and duplicate content

[EinfachChris]

Optimize SEO, problems with indexing and duplicate content
Hello again,

Unfortunately, I have the problem that since switching from Wordpress to our own site, our website has been constantly dropping in the Google rankings. I know that the error is again related to my lack of knowledge...

Now I have noticed that the number of non-indexed pages is increasing. But they all have different content and are, in my opinion, correctly marked canonically.

I can see this using an external tool.
The headings are probably not being rendered.

Until yesterday, I had around 20-30 products on many pages with the same information and images, but the heading and outro are unique.
I have now reduced that to just 8 with a LoadMore button.

I hope that changes something...

But that can't have been all.

Does anyone have any ideas on how I can optimize my site?
Can anyone help me here?

[Apple]

You should use server-side binding for meta tags and page titles.

I'm guessing you're using PHP? I don't know how to help here, I only know for NodeJS.

[EinfachChris]

Thank you Apple,
I'll take a look at that.

It's a NodeJS page

[Apple]

The technique I use is using the Globals steps, you can find some idea here, it's not the same thing but should hopefully help:

Security Restrict Global Restriction on API actions

Yes, that’s the way I do it too! High five I use $_SERVER.PATH_INFO instead of $_SERVER.URL, and I use the .startsWith formatter rather than .contains. I suggest you do the same Set Value pathinfo = {{ $_SERVER.PATH_INFO }} Condition {{ pathinfo.startsWith("/api/admin") }} I actually use an array to store the paths that need to be restricted, and then I use a Repeat step to iterate on each array element (each path that needs to be restricted) and check if it matches the current…

You could perform a Database Query there if the page is of a product, and that query gives you the page title. Then you just have to use server-side binding to show the variable on the page.

[Teodor]

@EinfachChris

What is that dashboard you are using and what exactly does it show?

The most accurate metrics about your indexed urls is the google search console/webmaster tools: https://search.google.com/search-console where you can clearly see your page titles being rendered. Google has no issues rendering meta tags and page titles using app connect bindings.

Also i can see your site is pretty well indexed in google, as i can see 30+ pages of results from your domain only:

[EinfachChris]

Hello Teodor,

Thank you for the information.

I'm just looking for the problem that the number of indexed pages is decreasing more and more.

I have a real problem here that I need to solve quickly.

Of the 1346 unique pages (that were once indexed) only 556 are left.

I'm grateful for any help

[Teodor]

So are there any errors related to indexing in the google webmaster tools / search console?

[EinfachChris]

As I see it, it's mainly about duplicate content. But the pages are all unique

[Teodor]

You can google all of these reasons and find a lot of articles explaining what is going on and what could the reason be.

For example:

How to Fix “Duplicate, Google Chose Different Canonical than User”? - Digital...

or

How To Fix “Alternate page with proper canonical tag” | Onely

etc.
There are a lot of articles out there explaining the reasons, you can also inspect the pages in the search console and see what google thinks is duplicate or wrong.

[EinfachChris]

I found the error.
The page was displayed even if no content was loaded because the URL parameters did not exist.
After I introduced a routing that displays a 404 page if there is no content, there is no longer any duplicate content.

For every page where the URL parameters were incorrect, the empty page was always displayed, which of course was always the same.