Intelligent Merge (MailMerge) custom server connect module (node)

Thanks Brian,
For example, the mailer thing and the example from the other topic:

Hi [[Recipient]],
Just a quick email to let you know that [[Company]] needs to log in to update their country info, we currently have you listed in [[Country]] .......

If you use a query, a repeat, and then send mail step/api send step, what's the difference?

Like:

This can not be done with this?: