If anyone is curious the product is:
An Elastic Search alternative.
THIS is an eye-opener!
Thank you for posting this.
I was also intrigued that they are sql query evangelists since that is all I know!
Yet, with the claim that text searches are also optimized as are the more marketed nosql database models.
over 20 full-text operators and more than 20 ranking factors, various built-in rankers and an expression-based custom ranker, text stemming, etc …