Just to summarize @Dave your design view limitation is that it renders the live data
- usually people love that
- but I can understand that in some situations like having protected data or maybe even no data at all initially, can limit your designing because there is nothing to display
We can improve this two ways:
1. Add a "render data" toggle on design view toolbar
That you can switch off and then you will see only the data placeholders and not the live data. That will pretty much work the same as the old DW design view but of course in a modern browser and the rest of the html and css will be up to the latest standards!
This is pretty easy to implement.
2. Having a Design time Data View and editor
This is actually idea that we are having for some time now and are already brainstorming for the implementation. See