I just got off of a marketing meeting for one of my clients and their marketing team was using a site audit tool from ahrefs.com
It was pretty cool so I thought, let me check it out, but $129 a month is a little steep for me (don't let the fact is says free in the title fool ya haha). Anyone using something similar that is reasonably priced?
I searched "seo" in that topic where all the open source stuff is mentioned but nothing of that type came up.
Thanks @Teodor, I'll look into that. Basically I've always developed apps that were behind a VPN on office intranets so I didn't have to worry about SEO. The SEO tools are new to me.
Then check the Lighthouse, it guides you to fix SEO issues on the site. Don't rely too much on its "scores" it shows and don't worry if the score is nowhere near 100. It's quite useful as it checks the on-page SEO issues like missing alt tags, etc.
Also check the google search console for google crawl/indexing issues.