I think you have missed the point @kfawcett
What Ben is saying is that he has been using password hashing for years already, and always does, however in the case of a hacker breaching his database and seeing a list of passwords all already hashed as they would now, surely more than just the password should be encrypted, such as the users private details, like their name, address, telephone number, etc.
Ben feel a sense of duty to protect his users passwords, and all their other details too, which is more than most of us do.